guide has been designed to help you use Concorde (USA) Development and
Investments, Inc.'s (CDI) trademarks properly. Our trademarks are valuable
assets. They symbolize the excellent reputation of CDI's services. If
you encounter a difficult situation not treated clearly in this guide,
please contact us.To request a copy of our logo,
A trademark is a symbol used by a trademark owner to identify its services
and distinguish them from those of its competitors. It can be a word,
a design, or a combination of both.
of a word mark is the trademark CONCORDE REALTY DEVELOPMENT(TM)
of a word mark is the trademark CONCORDE REALTY(TM)
of a design trademark is the CONCORDE REALTY DEVELOPMENT LOGO.
of a combination trademark includes both a word and a design.
We acquire trademark
rights by using the marks in advertisements for our services. Our rights
in our trademarks can last forever if we properly use our marks and prevent
others from misusing them.
Just as we are obligated to use our own trademarks properly, we have a
concurrent duty to make sure that we notify others whenever they misuse
our trademarks. Failure to police improper or infringing uses of our marks
could result in their loss to us as trademarks. Be aware of our trademarks.
If you ever notice a mark that resembles one of ours in spelling, look,
sound, or any other way, contact us or give
us a call at 713-789-3600.
VS. UNREGISTERED TRADEMARKS
Some of our trademarks
are registered in the U.S. Patent and Trademark Office. We should mark
our registered trademarks with the symbol ®. Others of our trademarks
are not registered. Until they are, they should be marked with the symbol
TM. For example,
Trademarks do not have
to be registered to be valid. Registration does, however, provide certain
advantages in asserting our trademark rights in court.
- Use ® with trademarks
registered in the U.S. Patent and Trademark Office.
- Use TM with unregistered
- Registered trademarks
must be used exactly as registered except for registered word marks,
which may be used in any graphical format.
- All unregistered
trademarks are word marks, which again may be used in any graphical
Once a trademark has been selected and adopted for use on a product, it
is important that we immediately start to advise others of our rights
in that mark. Accordingly, the designation TM should be used with each
adopted, but unregistered trademark.
In a brochure or advertisement, the designations ® and TM need be used
only once for each mark, either in the title or caption, with the most
prominent use of the mark in the text, or with the first use of the mark
in the text. These designations need not be used when the mark is used
elsewhere in the same text, but a word mark should be set off from the
remainder of the text by special typographical treatment, such as capital
or block letters.
Loss of our trademark
rights can result from our own improper use of our trademarks in a manner
that fails to identify them as our trademarks. The following are examples
- Use of our word
marks as nouns or in lower case can result in a word mark's becoming
a common, generic term and lost to us as a trademark. Famous trademarks,
such as ESCALATOR, CELLOPHANE, THERMOS, CORN FLAKES, ASPIRIN, RAISIN
BRAN, and LINOLEUM have been lost in this manner. A trademark should
be used as a proper adjective to modify a generic product name.
- Our trademarks
could become generic if we permit others to use our trademarks other
than to identify our products or services.
- Failure to use
our design or combination marks precisely as registered may result
in their loss.
- Use of our registered
trademark on goods not specified in the registration is improper.
If we want to use the registered mark on a product not covered by
the registration, it may be necessary to file another registration
to expand the specification of goods.